WEDI REPORT WEBINAR: Patient EngagementHow are you connecting with your consumers?

Tuesday, February 25 - Friday, March 7, 2014
1:00 - 2:00PM ET

My Meetings

February 25 - Innovative Practices on How Patient Engagement is Happening Today
Yulan Egan, Senior Analyst, Research and Insights, The Advisory Board Company
Building the value-oriented system requires evaluating how each step in the care continuum reinforces patient-centered care to not only attract patients initially, but also retain those patients in a coordinated delivery system. Competing on Patient Engagement explores how organizations are improving patient engagement across episodes of care, ongoing care management, and population health to succeed in the new value-driven marketplace.

February 28 - Patient & Family Caregiver Needs: Data Access, User Experience and Technology-driven Care Coordination – Kym Martin, Consultant, Advocate & Speaker, Gail Embt, CEO of Kinergy Health & Mary Camp, User Experience Strategist This webinar will discuss challenges around (1) patient/family caregiver data access needs, (2) patient/family caregiver user experience and (3) care coordination, along with opportunities for improvement in these three areas.

March 7 - Unique Patient Identifier – Does it have a future in the health care market? - Mike Ubl
The HIPAA regulations passed in 1996 made provisions for a Unique Patient Identifier. What is the future of a Unique Patient Identifier? What are the barriers to implementation? With the advancements in technology and changes in the health care industry, is there still a need for a Unique Patient Identifier? This webinar will review the current barriers and potential value propositions of a Unique Patient Identifier under the existing health care reform regulations.


Michael Ubl currently operates an independent consulting firm that he established in late 2011. As an independent consultant he has assisted clients on various activities driven by current federal health care reform regulations with a focus on health information exchange, health insurance exchange and ICD-10. Prior to this, Michael served as the Executive Director for the MN Health Information Exchange (MN HIE), a coalition of healthcare organizations and state government with a commitment to sharing clinical and administrative information in a cost effective manner. Michael also spent 36 years at Blue Cross Blue Shield of Minnesota. During his tenure, he served in a variety of technical and management level positions. Management level accountabilities included running the corporate program office for HIPAA (privacy, security, transactions and National Provider Identifier).

Yulan Egan, Senior Analyst, Research and Insights, The Advisory Board Company
Yulan Egan is a senior analyst with the Advisory Board Company. In this capacity, she develops strategic guidance and best practice research for organizations transitioning to value-based delivery models and transforming care. Yulan’s past areas of focus have included primary care network development, deploying care management resources for the Medicaid population, and hospital partnership and affiliation strategy. Currently, she works as part of the Advisory Board’s Care Transformation Center, which leads the firm’s research on population health, care management, and patient engagement. Yulan graduated from Stanford University with a bachelor’s degree in human biology and a master’s degree in psychology.

Mary C. Camp,User Experience Strategist
Mary is a User Experience (UX) professional with almost 15 years in the field. She has spoken at multiple usability conferences, such as Usability Professionals Association (UPA) and WritersUA. Mary has also developed and launched usability programs, managed UX teams, held an officer position for the UPA New Jersey Chapter, and is considered a thought leader in UX. Working in a variety of industries, financial services, search, advertising, healthcare communications and research have provided Mary with opportunities to broaden her knowledge and apply UX principles to many different products and services. Over the years, Mary has had her share of navigating her own patient journeys and with her empathetic nature, has developed deep connections to the patient community. Working with others who follow the same moral compass, Mary is focusing on applying her skill set with what she's learned through her own patient experiences and in combination with current HealthIT initiatives, has goals to improve the patient experience, including the access of health records, reducing the possibility of medical errors, and improving efficiency which will potentially save lives. Mary is an active member of the WEDI Patient and Family Caregiver Task Force assembled to review the 2013 Report.

Kym Martin, Consultant, Advocate & Speaker
Kym Martin is a 30-year, 3x cancer survivor who is passionate about educating and empowering others to take preventative and proactive steps to achieve their optimal state of health. Kym has been diagnosed with Hodgkin's Lymphoma, Melanoma and Breast cancer. Through her cancer journey, Kym has found her voice as an engaged patient and follows her personal desires to integrate conventional medicine with complementary therapy. She has become the bridge by which her doctors and wholistic health providers come together and work on her behalf. Kym believes that providers, patients and family caregivers must work as trusted partners and respected contributors to improve the quality of each patient’s care and outcome. Kym leads the WEDI Patient and Family Caregiver Task Force assembled to review the 2013 Report and provided patient perspective for the pre-conference symposium panel discussion on innovative encounters and innovative payment models at the WEDI Fall Conference. Kym contributed during a panel discussion on Blue Button+ and patient's access to their personal health data at Health DataPalooza IV and also shares an insightful video interview with her husband at the HDP IV event. ( She has spoken on patient engagement and innovative practices to promote patient activation at a HIMSS National Capital Area chapter meeting and emceed a fundraising benefit in honor of The Mederi Centre and Ohio State University's collaborative clinical trial entitled, 21st Century Cancer Care. Kym currently acts as the Patient Advisor for the HIMSS eConnecting with Consumers Task Force and is a proud member of The Walking Gallery founded by ePatient, Regina Holliday. ( shares her life with her multi-talented husband, Ross Martin, MD (a phenom in the world of healthcare technology and music) and their creative son, T.

Gail Foster Embt - Chief Executive Officer, Kinergy Health
A serial entrepreneur, Gail Foster Embt has delivered a variety of ground-breaking services over her career. During her tenure at America Online, she led their entry into personal webpage publishing with AOL Hometown, and drove the initial distribution of AOL Instant Messenger. Gail's experience with healthcare began as the sole caregiver to an aging parent dealing with multiple doctors, facilities, hospitals, and chronic degenerative diseases. Several years dealing with doctors, nurses, home care and long term care facilities enabled her to build the vision for cost effective care delivery that drives Kinergy Health today. Gail speaks on the issues of family caregivers and is an active advocate for patient engagement and patient-centered care. She is an active member of the WEDI Patient and Family Caregiver Task Force assembled to review the 2013 Report, as well as the Society for Participatory Medicine, the Health Information Management Systems Society, and the American Telehealth Association.

Registration Includes:
Please NOTE: By submitting a registration for this webinar, you are agreeing to pay the full amount due prior to the event. If we do not receive your payment prior to the webinar, dial in instructions will not be sent to you.

Registration Fees:
These fees are available through 03/07/2014
Name Price Available To
Premium Members $0.00   Premium WEDI Members
Members $20.00   WEDI Members
Non-Members $40.00   Non-Members

Cancellation and Other Policies:
Please NOTE: By submitting a registration for this webinar, you are agreeing to pay the full amount due prior to the event. If we do not receive your payment prior to the webinar, dial in instructions will not be sent to you. WEDI does not accept cancellations, but substitute attendees are permitted with a $15 processing fee. If you wish to make a substitution, please contact Samantha Holvey at

For more information please contact:
Samantha Holvey
Director, Community & Education
Phone: (304) 689-0900