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The U.S. Food and Drug Administration’s newly established unique device identifier (UDI) system—which will provide each product with a code corresponding to its manufacturer and model—is the cornerstone to improving the safety and quality of medical devices. Once fully implemented, the UDI system will improve the accuracy of adverse event reports, facilitate comprehensive recall resolution, enhance care coordination and enable more sophisticated postmarket surveillance. Achieving the full benefits of this system, though, requires UDI integration with electronic health information—particularly insurance claims. Speaker: Dr. Josh Rising is the director of Pew's medical device initiative, which seeks to facilitate innovation of certain new medical devices and to strengthen medical devices by improving the tracking of their safety once they are on the market. Before joining Pew, Rising helped establish the Office of Policy in the Food and Drug Administration’s Center for Tobacco Products. He also served as health policy analyst for the Connecticut legislature, with a focus on issues of healthcare access, Medicaid policy, health IT and healthcare quality. He also served as legislative affairs director for the American Medical Student Association (AMSA). He received his M.D. and his M.P.H. at Boston University, completed his pediatric residency at the University of California, San Francisco and trained for a year as a Robert Wood Johnson Clinical Scholar at Yale University. He has published in peer-reviewed literature on, among other topics, children with special health care needs and the expansion of a county-run health insurance program.