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The HIPAA regulations passed in 1996 made provisions for a Unique Patient Identifier. What is the future of a Unique Patient Identifier? What are the barriers to implementation? With the advancements in technology and changes in the health care industry, is there still a need for a Unique Patient Identifier? This webinar will review the current barriers and potential value propositions of a Unique Patient Identifier under the existing health care reform regulations. Michael Ubl currently operates an independent consulting firm that he established in late 2011. As an independent consultant he has assisted clients on various activities driven by current federal health care reform regulations with a focus on health information exchange, health insurance exchange and ICD-10. Prior to this, Michael served as the Executive Director for the MN Health Information Exchange (MN HIE), a coalition of healthcare organizations and state government with a commitment to sharing clinical and administrative information in a cost effective manner. Michael also spent 36 years at Blue Cross Blue Shield of Minnesota. During his tenure, he served in a variety of technical and management level positions. Management level accountabilities included running the corporate program office for HIPAA (privacy, security, transactions and National Provider Identifier).